Advocacy & Awareness

CDSS Awareness Campaigns

2016 Down Syndrome Answers

The best people to answer questions about Down syndrome are people with Down syndrome. We found the most-asked questions on Google and asked 10 Canadians with Down syndrome to give their answers.

2017 Anything But Sorry

The campaign helps to show Canadians that the only wrong way to welcome a baby into the world is by saying sorry, something many families hear after finding out their new baby has Down syndrome.

2018 Endangered Syndrome

The campaign helps to raise public awareness and begin a deeper conversation about the challenges that people with Down syndrome face in accessing adequate supports in the key areas of education, employment and housing. There are videos featuring candid interviews with parents, people living with Down syndrome and experts that serve to deepen the dialogue around these challenges.

2019 Project Understood

Voice technology doesn’t always understand people with Down syndrome. Project Understood works to ensure that the future of voice technology is more inclusive. The Canadian Down Syndrome Society is working with Google to collect voice samples from the adult Down syndrome community to create a database that can help train Google’s technology to better understand people with Down syndrome.